The story of Lalitha Jewellery Mart began in the year 1940, when our beloved grandfather, Shanmugavelayutham, laid the foundation of our family’s jewellery legacy in Colombo, Sri Lanka (then known as Ceylon). It all started at 105 Sea Street, Colombo – 11, where he began the business with immense courage and dedication.
What makes this beginning truly heartfelt is that our grandfather started the business by selling our grandmother’s cherished jewellery. With this sacrifice and a vision for a brighter future, he built Lalitha Jewellery Mart into a trusted name in Colombo.
Later, he moved to Madurai, Tamil Nadu, India, with dreams of expanding the business in Thetkuavana Veethi. Sadly, before he could fulfil this vision, he passed away in the 1960s, leaving behind a legacy of passion, integrity, and hard work.
Before leaving Colombo, he entrusted the jewellery business to his two sons, Kandaswamy Shanmugavelayutham and Meenatchinathan Shanmugavelayutham, ensuring that the values he stood for would be carried forward. At that time, the family remained in Sri Lanka, continuing to live and thrive there.
Through generations, the flame that our grandfather lit continues to shine, guiding us with the same spirit of trust, commitment, and excellence.
In the 1950s, Kandaswamy Shanmugavelayutham and his brother, Meenatchinathan Shanmugavelayutham, successfully managed the renowned Lalitha Jewellery Mart in Colombo, upholding strong family values and business ethics.
Mr. Kandaswamy Shanmugavelayutham personally pioneered several new initiatives in Sri Lanka, such as the introduction of high-quality 22-karat gold jewellery and the promotion of Hindi and Tamil movies on Sri Lankan television channels — marking many firsts in the country’s retail and entertainment landscape.
During this period, the family continued to reside and prosper in Sri Lanka. However, the unfortunate outbreak of the civil war in 1983 forced the business to take new directions.
In response to the circumstances, Mr. Kandaswamy Shanmugavelayutham established a new branch under the name “Lalitha Jewellery Mart” at No. 123, Usman Road, T. Nagar, Chennai – 600017, South India. Meanwhile, in 1984, Mr. Meenatchinathan Shanmugavelayutham continued the legacy in Sri Lanka by founding “Lalitha Jewellery Pvt. Ltd.” at No. 60, Sea Street, Colombo 11 — directly opposite their original store.
Across generations, the legacy built by our grandfathers continues to thrive, guided by the same spirit of trust, commitment, and excellence that laid the foundation for our enduring success.
"Purejenta has been a brand that has followed in the foot steps of its predecessors producing fine jewelry at affordable prices for decades. Its unique pieces incorporating both traditional & modern styles have helped families create golden memories over the years. As Purejenta spreads its wings to establish its online presence, I wish them all the success & recognition they deserve."
"Excellent expression of a true story of the Legend Jwellery which is essentially a great time to continue by the Grand son Murugesan who is responsible to start Purijenta a variety of fancy gold jewellery in Mordern style and attractive fashion design in a reasonable price who is attractive ly doing online and respecting our family treditional business and we wish him all success."
"Murgesh is well known to us from his childhood days. He is d eldest son of Meenaxinathan who owned Famous Lalithajwellary mart in Colombo n Chennai One can go n buy d jewellery without any hesitation. Murugesh grew up under his great father's guidance. Like Dad he is also very genuine, n has innovative ideas which is reflected in d design of his created fancy Gold,attractively appearing fancy Gold jwellary ,reasonably priced. We r very sure he will make a history in his new venture"
"We know Lalitha jewellery mart Ltd for more than 4 decades and we know Laiitha jewellery pvt Ltd as well as the family grandfather, sons ,and grandchildren very well from Srilanka and India as well Purejenta branded jewellery wel known for quality and reasonably priced too and we wish Purejenta a great success in Chennai Wish you good luck"
"The brand's commitment to preserving traditional craftsmanship while embracing contemporary designs is commendable. It's refreshing to see a brand that values both heritage and customer satisfaction. Purejenta Jewellery is not just offering accessories; they're sharing stories and legacies through their creations. I would genuinely recommend them to my friends and family."
"Whenever you look at Purejenta's collections the first impression on our minds it’s exclusive collections at affordable price It was very nice experience with full of satisfaction. genuine product with authenticity Paranthaman Madurai India Wishing you success as you continue the family tradition. Your hard work and dedication will surely lead to great things Want to buy more and more from Purejentajewellery.com"
"Really good🎉🎉🎊🎊read whole page,nicely script it pray for get elderly souls blessings to establish your business in India we know Mr Nathan Mr Kandasamy and Murugesan very well from Srilanka his Purejenta gold soldered gold jewellery is famous in Colombo Srilanka I wish him great success in India 🙏🩷. 🇮🇳 "
"Very happy news from Murugesh Meenatchnathan very personal friend of mine from Sri Lanka 1975 in Colombo one and only famous jewellery is Lalitha jewelry I wish my good friend for all success in his new attempt in India all the best. T. Balachandran JP. Managing Director Ckay group of companies. No.85/2 Sea street . Colombo 11🙏♥️👍❤️ "
"I know Murugesan and his Father Mr.Meenatchinathan owner of Lalithajewellery pvt Ltd 60 sea street Colombo-11 for more than three decades His Purejenta jewellery is famous for quality design and price I wish him success in maintaining his family business and Purejentajewellery.com "
"We have known Lalitha Jewellery Mart Ltd for over four decades, as well as Lalitha Jewellery Pvt Ltd. We are also well acquainted with the family across generations—from the grandfather to the sons and grandchildren—both in Sri Lanka and India. The Purejenta brand is renowned for its high-quality jewellery at reasonable prices. We wish Purejenta great success in Chennai and extend our best wishes for the future. Good luck! "
"The fact that Purejenta Jewellery is adapting to the shifting landscape of the current business environment is commendable.It is our hope that quality,exsquiste designs and affordability will make Purejenta a household name.It is also very gratifiying to note that a family that has been known to us for many decades is continue to honour The legacy of the vision of it’s predecessors.We wish Purejenta all the best to go places!!! "
"Really superb Murugesan my best wishes for your ventures in business God bless "
India
© 2024 Purejenta Jewellery, All Rights Reserved
You will receive valuable insights and knowledge about jewellery once a month only. You can unsubscribe any time just by simply clicking on the “unsubscribe’ button. Thanks
